Project Overview

Innovature is a branded thought leadership platform built to generate conversations about the benefits of gene editing — including disease and drought-resistant crops. In a quick turn around, six-month branding process myself and the team at Subject Mater produced a name, a brand/logo/tagline, social media platform presence, a website portal, copious amounts of original content and a 12-month engagement strategy.

My role as the assistant designer consists of logo design, UX/UI wireframes, infographic design, social media graphics, right rail ads, a social media strategy, a content strategy handbook, along with selecting and editing photography throughout the website and working with the dev team to produce web assets to build the content hub. The content hub has launched and in collaboration with the team at Subject Matter, I continue to support Innovature in new material development.

UX/UI Design

Working with a strategist, a senior designer and a team of developers we produced a sitemap to organize the vast amount of content into an easy to navigate content hub. By creating distinct content categories and using a double navigation system we designed and presented seven wireframes, including a homepage design, that showcased our strategy to create an efficient user experience throughout the website.

Infographic Design

Working with a copywriter and a content director we created a streamlined system to develop infographics based on article topics in the content hub. To start the process our content director built information on the subject. The copywriter then took this information and pulled out key facts and statistics to create a compelling article. Once the copy is written, circulated throughout the team and approved, I begin developing the infographic. In my design process, I start by sketch wireframes to visualize the layout before moving to the computer.

View infographic: How Do You Defend Against the World’s Deadliest Animal?

View infographic: Superfoods for Supper

Right Rail Ads

Using the Innovature branded photography of organized vegetables and soft neutral tones, we built right rail ads to drive views throughout the content hub and connect them to more information.

Strategic Plan

Working with the firms lead strategic planner I designed the Innovature 2019 Strategic Plan, a 40-page booklet with the coming year's strategic plan for Innovature. By using clean design, strong typographic hierarchy, consistent chart systems, and detailed diagrams I created a visually compelling and structured handbook for our client.

The Innovature 2019 Strategic Plan is a private booklet and for internal use only. Because of this, I cannot share any further designs created in the booklet except for in the case of an in-person interview. I appreciate your understanding of how delicate client information can be.

Instagram Ads

Working with the Subject Matter team of digital strategies we developed our Instagram platform look and feel following the established identity and photographic style. Working with the social media team I continue managing the look and feel of the Innovature Instagram platform.

Innovature