International Sleep Products Association
Punch Digital Strategies
Responsibilities
Identity brand design
Logo development
Responsive website design
Designs for home page
Social media presence
Business cards, stationary
ICAP Analytics Program
Company Overview
For over 100 years, International Sleep Products Association (ISPA) has supported an innovative mattress industry that is strategic and supportive. ISPA is committed to creating a more valuable future by serving members through public policy, research, public affairs, education initiatives, and more.
ISPA wanted to reposition their brand and redevelop the way they visually represented themselves. As the lead designer, I contributed to the rebranding of ISPA, portraying them as a leader in the sleep product industry. Using data visuals and infographic elements, we emphasized the depth of data ingrained within ISPA’s organization in order to portray them as the top-notch hub of resources for news, events, advocacy, and publication.
We utilized large scale images, vibrant colors, bold type treatments and clear, direct call to actions. Using dark blue paired with the hyper blue from their original logo, along with an orange accent, we created a cool and relaxing, yet welcoming tone to their brand.
Click here to view the live, responsive website.
The new website is reflective of ISPA’s advanced positioning and is easy to navigate across all devices, making it a powerful engagement tool for both current and prospective members.
