The Campaign for The Fair Sentencing of Youth
Punch Digital Strategies
Responsibilities
Identity brand design
Logo development
Responsive website design
Designs for home page
Social media presence
Business cards, stationary
Company Overview
Campaign for the Fair Sentencing of Youth (CFSY) strives to end extreme sentencing for convicted children by advocating against sentencing children to life in prison without the possibility of parole. CFSY leads, coordinates, develops, and supports efforts towards developing just alternatives to excessive prison sentencing. Through documentation and advocacy, CFSY aims to challenge and reduce the disproportionate punitive treatment of youth of color.
I made a simple, yet effective edit to the CFSY logo by replacing the previously used decorative fonts with Europa, a modern, serif typeface. I also rebuilt the mark by enhancing gradients, increasing its size, and placing the mark to the right of the type treatment.
As the lead designer for the reimagined CFSY brand, I had a large role in both developing a new brand identity and redesigning CFSY’s website. For their new brand identity, I utilized bright colors, stylized photography, and clear iconography in order to engage diverse audiences while keeping the message of action consistent.
Click here to view the live, responsive website!
We delivered a vibrant new look that helped position CFSY as a trusted resource for individuals at any stage in the fight to ban life sentencing without parole.